How to design a tour: format, itinerary, title and photos
Travellers book a tour they can picture: a clear format, a title that names the place, plain facts and real photos.
Choose the format
Length
A 2–4-hour core where the place allows, with full-day and multi-day versions. Where it takes full days, as in Patagonia, give exact hours.
Group size
Cap it and say it in the title (“max 8”), and add a private version.
Options
2–4 at most, such as a shorter one or another language, as versions of one tour: GetYourGuide forbids near-identical listings (2025).
Add-ons
Extras with real value: lunch, gear, photos, a transfer.
Write the itinerary
- 1
Start at the meeting point
The exact place, with a map pin, a photo and the time to arrive.
- 2
List the stops in order
For each one, how long you stay and what guests do.
- 3
Give it a story
An opening, a high point and an ending, with the photo moments planned.
- 4
Add the practical parts
Distance on foot, meal and toilet stops, and where it ends.
A 3-hour walk, written out:
| Time | Stop | What guests do |
|---|---|---|
| 9:00 | Main square fountain | Meet the guide; a 2-minute safety briefing |
| 9:20 | Central market | Taste three local fruits |
| 10:30 | Hilltop viewpoint | The best photo of the bay |
| 11:30 | Harbour café | Coffee and questions; the tour ends at 12:00 |
Write the title
Place first, then the format and one hook, in about 60 characters so it shows in full on a phone. GetYourGuide requires titles to start with the place (2025).
| Weak | Better |
|---|---|
| AMAZING Sacred Valley Adventure!!! | Cusco: Small-Group Sacred Valley Tour with Lunch |
| Food tour, best price, book now | Lisbon: 3-Hour Food Tour in Alfama |
Use the same title on your website and on every booking site, properly translated into each language. To choose its words, see Search engines and AI.
Write the facts in the same order everywhere
Open with 2–3 sentences that sell the experience and 3–5 highlights starting with a verb. Then the facts, in this order:
- Duration and group size
- Language
- Difficulty and minimum age
- What's included, and what's not
- What to bring
- Meeting point or pickup
- Cancellation terms
Put every fee all guests must pay, such as a park entrance, in the price. GetYourGuide requires it (2025).
Say who the tour isn't for
Say it before anyone books. GetYourGuide requires every activity to state the fitness it needs (2025).
| Say | For example |
|---|---|
| Fitness | Moderate: 6 km on uneven paths, 300 m of climbing |
| Age | From 8; under-12s with an adult |
| Access | Not for wheelchairs: 40 steps to the viewpoint |
| Health | Not advised in pregnancy or with back problems |
| Weight | Riders up to 100 kg |
Steps, slopes, toilets, the vehicle, the meeting point. Or describe what is there: “step-free to the viewpoint, no accessible toilet”.
The hazards themselves go in your safety plan.
Choose the photos
- 1
Shoot a real departure
In good light, with guests who are happy to be photographed.
- 2
Take 15–20, keep 8–12
The most telling first, the rest in tour order: guests enjoying it, the guide, the vehicle, the food.
- 3
Leave out what guests won't see
No stock photos, heavy filters or drone views of places they won't reach.
- 4
Follow the booking sites' rules
Such as GetYourGuide's: landscape 4:3, at least 1280 × 960 pixels, no watermark or logo (2025).
Write facts instead of “eco”
State facts travellers can check: “groups of 8 at most”, “an electric boat”, “refills, not plastic bottles”.
In TourTask
Build each tour once in the tour editor: its itinerary with a map, what's included and what to bring, variants and add-ons. Write fitness and access in its description.