What a tour operator website needs to take bookings

1. 1

   Found on search engines

   One page per tour, named the way travellers search, such as “kayak tour in Valdivia”. See Search engines and AI.

2. 2

   Fast

   Google counts a page as good when its main content shows within 2.5 seconds (2024). Check yours for free with Google's PageSpeed Insights.

3. 3

   Easy on a phone

   Big buttons, text you can read without zooming, and a short checkout. Every few months, book one of your tours on a mid-range phone over mobile data.

4. 4

   Booking and payment built in

   Live availability and online payment on the tour's own page, so travellers book when they decide. Every compulsory fee goes in the price shown, so nothing surprises them at checkout.

5. 5

   Trust

   Reviews from real guests, your cancellation policy and terms, and your business's name, address, phone and WhatsApp.

6. 6

   Languages and currencies

   Your guests' languages, each at its own address: your booking sites show where guests come from, and a native speaker checks the texts. Prices they understand, saying which currency their card pays in.

TourTask's website builder ticks all six:

1. 1
   Found on search engines

   Each tour has its own page, with its name, photos, prices and itinerary in what search engines read, in every language.

2. 2
   Fast

   Pages are built on the server, and photos are sized for each screen.

3. 3
   Easy on a phone

   Every page and the shop fit a phone, and the editor shows each page at a phone's width.

4. 4
   Booking and payment built in

   Your Tours page is the shop, with live availability and payment straight to your account.

5. 5
   Trust

   Your guests' reviews, your review sites' ratings, your terms, each tour's cancellation policy, your address, phone and WhatsApp, and a contact form.

6. 6
   Languages and currencies

   Every language you sell in, translated automatically, each at its own address, and prices shown in your visitors' currencies.

The website is free and ready in minutes: it comes at no extra cost with a TourTask account (Pricing), and a five-step setup builds it from your tours and puts it online. See Website builder, and a shop at work in the booking demo.