How your website shows in Google, and Google Analytics

A page's title in search results is made for you: its Menu label, then "|" and your business name. Home shows your business name alone, and a tour's page the tour's name and your business name.

1. 1

   Open the page

   Go to Website builder → Pages and click the page. With several languages, pick the language's tab.

2. 2

   Write its description

   Type the Search result description at the top of the editor: one or two sentences on what the page offers.

3. 3

   Press Save

   Save is at the top right.

A page without a description has none: nothing is made up. Write my texts with AI on Website builder → Overview writes every page's description, and a tour's page uses the tour's short description.

1. 1

   Add your website in Search Console

   In Google Search Console, add a property: choose URL prefix and type your website's address, such as https://www.yourcompany.com.

2. 2

   Copy the HTML tag

   Among the verification methods Search Console lists, open HTML tag and copy the tag.

3. 3

   Paste it in TourTask

   On Website builder → Design, paste it into Google site verification and press Save. Every page of your website then carries the tag.

4. 4

   Press Verify

   Back in Search Console, press Verify.

Then add your sitemap in Search Console's Sitemaps report: under Add a new sitemap, type sitemap.xml after your website's address and press Submit. It lists every page and tour in each of your languages.

Google Analytics shows how many people visit your website and how they found it, in your own Google account. It needs your Google Analytics 4 Measurement ID, which starts with G-.

1. 1

   Copy your Measurement ID

   In Google Analytics, click Admin, then Data streams under Data collection and modification, then your website's stream. The Measurement ID is at the top.

2. 2

   Paste it on Website builder → Design

   Under Google Analytics, paste it into Measurement ID. Where do I find it? under the field shows these steps too.

3. 3

   Press Save

   Google Analytics then counts every page of your website, on its free address and on your own domain.

Pasting Google's whole tag keeps just the ID. If you paste another kind of ID, such as a Google Tag Manager or Google Ads ID, the field says what it is. To stop Google Analytics, empty the field and save.

With Google Analytics on, your website asks each visitor first, in a banner at the bottom of the page. Accept all starts Google Analytics and Reject non-essential leaves it off, so Google Analytics counts only the visitors who accept.

Cookie settings in your website's footer brings the banner back, so a visitor can change their answer. The same answer covers your shop's ad tracking. That tracking, with the Meta Pixel and Google Ads, is set under Website integrations → Tracking.

• ✓Each page in each of your languages, at its own address, such as /about and /es/nosotros.
• ✓A sitemap of every page and tour, at /sitemap.xml.
• ✓On Home: your business's name, logo, public phone, address, map pin and social pages. Never your e-mail address or your ratings.
• ✓For links shared on social media: a page's first photo, or a tour's main photo.

A language TourTask is still translating for the first time stays hidden from search engines until its texts are there.

Your website's tab shows your Square logo, or your standard Logo while you have none. Both are under Configuration → General.