How to name a tour company and secure its domain and handles
Choose the name first: it goes on your domain, your handles, your signs and every listing.
Choose a name that works
Short
Quick to say, remember and type on a phone.
Easy to spell
In your guests' languages too.
Says what you do
A word of your own plus the activity, such as Lumo Kayak Tours.
Free everywhere
As a .com and on Facebook and Instagram.
The activity word helps on Google Maps. In a 2026 study, travel businesses whose name exactly matched the search reached the top 3 results 30% of the time, against 6% without those words (Whitespark).
Use it in your real name, the one on your sign, website and vouchers: Google can suspend a Google Business Profile with words added to its name. How to set the profile up: see Google Business Profile.
Test the name before you decide
- ✓Say it once on the phone: can the listener find it on Google?
- ✓No hyphens or digits (“4” or “four”?), and no accents or ñ in the domain and handles
- ✓Check its meaning in your guests' main languages, and that foreigners can spell a local word
- ✓No similar name nearby on Google Maps, Tripadvisor or the online travel agencies, where reviews and bookings would mix
- ✓Not tied to one tour or time of day: a “sunset” name can't sell a morning hike
Choose the domain
| Your guests | Main address | Also register |
|---|---|---|
| Mostly from abroad | yourcompany.com | Your country's domain, pointing to it |
| Mostly from your country | Your country's domain (.cl, .mx, .es) | The .com, if it is free |
Google reads a country's domain as a website for that country alone; Colombia's .co counts as generic, unlike .com.co (2025).
- ✓Register it in your business's own account at the registrar, not a web designer's
- ✓Use your own e-mail as the contact, and answer the registrar's e-mails within 15 days
- ✓Turn on auto-renew, with a card that won't expire soon
Claim your handles the same day
Register the same handle on every network the day you buy the domain, even where you will post later. If it is taken, add one word to it everywhere, such as “tours” or your city.
| Network | Why |
|---|---|
| Facebook, a must | The most used network: 56.9% of internet users each month (2026) |
| Instagram, a must | Photos and reels of your tours: 55.1% of internet users (2026) |
| WhatsApp Business | Questions and bookings, on a number apart from your own: see Enquiries and WhatsApp |
| TikTok and YouTube | Short videos, for travellers under 35 and from the US |
| A company page for hotels, agencies and companies |
Posting comes later, once your tours are on sale: see Social media.
In TourTask
Show your TourTask website on your own domain with two DNS records; your e-mail stays where it is: see Connect your domain. Your phones, WhatsApp and social links are set once in your Business profile.