What is Viator?
Viator, founded in 1995 and now part of Tripadvisor, is one of the world's largest online marketplaces for tours, activities, and experiences. It offers travelers hundreds of thousands of bookable experiences across thousands of destinations, with especially strong reach in North America and a global audience that also discovers tours through Tripadvisor.
For operators, Viator means access to a huge base of travelers, instant booking confirmation, mobile tickets, and exposure across the Tripadvisor network. Connecting Viator to TourTask lets you manage availability and bookings from one place, so every Viator booking lands in the same calendar as your direct sales and you never oversell.
Register your business at Viator
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Go to this link to sign up as an activity supplier at Viator:
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Complete your supplier profile with your business and contact details. Once Viator approves your account, log in to the Viator supplier management center.
Activate Viator in TourTask
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If you haven't activated Viator in your TourTask panel yet, then you can do this by going to Channel Manager > Online travel agencies > Viator and clicking Start integrating.
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On the same page, note your Supplier ID. TourTask provisions this for your account; if it is not shown yet, contact TourTask support before continuing.
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Set your Country and operating Area (UN/LOCODE) so Viator lists your tours in the right location.
Your products and options in TourTask
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All your tours and packages are available in the shared product catalog under Channel manager > Online travel agencies, grouped as tours (by category) and packages — ready to connect to Viator.
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Turn on the products you want to sell on Viator. In Channel manager > Online travel agencies > Viator, each tour and package has a Sell on Viator switch. Only the ones you switch on are sent to Viator. New tours and packages start switched off, so remember to come back and activate them — a product that is off is invisible to Viator, and one that is on but not yet connected on the Viator side will be reported as not found.
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Each product already comes with a default option. You only add extra options when you want to sell a variation that differs from the default — for example a different tour variant (such as another language or pick-up point), or a version that includes optional add-ons. To add one, click the pen icon on the product in the catalog and add your options. If a tour has just one variant and no add-ons, there is nothing extra to set up.
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A package is sent to Viator as a single product. So on Viator, set it up as one product (not as separate tours) and connect it to the matching package from your catalog.
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In the catalog you'll find a product code for each product and an option code for each option — click a code to copy it. You'll need these when you connect your products on Viator below.
Connect TourTask in the Viator management center
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Log in to the Viator supplier management center at supplier.viator.com.
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Go to Account > Connectivity > Connect now and choose TourTask from the list of reservation systems.
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After you choose TourTask, Viator emails you to confirm the connection. Open that email and activate the connection; Viator then confirms that it is complete. If Viator asks for an API key, contact TourTask support: there is none for you to generate.
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Now connect each product. In the Viator management center, open the Product Connection tab and click Connect — your tours are fetched from TourTask automatically. Viator can take up to 24 hours to refresh this list, so if a tour isn't there yet, check back later. Select the product whose code matches the product code shown in TourTask, then choose its option. Unless you've added extra options to that product in TourTask, there is only one option to choose.
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Once mapping is complete, your live availability flows from TourTask to Viator and every Viator booking appears automatically in your TourTask calendar.
Control your prices for Viator
On Viator's newer connection, TourTask sends your prices to Viator, so you never type them into Viator's portal. On the older one, TourTask sends availability only: set your prices on Viator's portal, high enough to cover its commission. Not sure which one you have? Ask TourTask support.
On the newer connection, you decide what Viator charges from Channel manager > Online travel agencies > Viator, using three settings:
- Viator commission. Enter the commission Viator charges you. By default TourTask uses Cover commission, which automatically raises the price sent to Viator just enough that, after their commission is deducted, you still receive your normal TourTask price.
- A markup for all tours. If you would rather set your own margin, switch to Custom markup and enter a single percentage. It is added to every tour you sell on Viator — for example to list a little higher on Viator than on your own website.
- Price overrides per product. You can fine-tune individual products in the Product pricing section by setting a different markup percentage for a specific tour or package. Any product without an override keeps the channel-wide setting above.
Prices are sent to Viator in your TourTask sales currency.